Increasing Commercial Property Visibility with Community Events

Vacant commercial properties often present a challenge for landlords and property managers. Finding suitable tenants can be a time-consuming and costly process. However, one effective strategy to increase the visibility of these properties is by hosting community events. These events can draw attention to your property, create positive associations, and ultimately attract potential tenants. Here’s how community events are a great approach to increasing commercial property visibility. 

1. Attracting Foot Traffic

Community events such as farmers’ markets, art shows, or local fairs bring a significant amount of foot traffic to the area. By hosting these events on or near your vacant property, you increase the number of people who see the space. This exposure is invaluable, as many potential tenants may not have otherwise noticed the property.

2. Creating a Positive Image

Events create a buzz and a positive atmosphere around your property. When people have a good experience at an event, they associate those positive feelings with the location. This can help to overcome any negative perceptions about the property being vacant. A lively, well-attended event can make the space feel vibrant and desirable.

3. Showcasing Versatility

Hosting different types of events can demonstrate the versatility of your commercial space. For example, if your property can accommodate a pop-up market, a corporate seminar, or a fitness class, potential tenants can envision how the space might suit their own needs. Showcasing the adaptability of your property can be a strong selling point.

4. Engaging the Community

Community events provide an excellent opportunity to engage with the local community and business owners. Building relationships with community leaders and local entrepreneurs can lead to word-of-mouth referrals and increased interest in your property. A strong community connection can also enhance the attractiveness of the area as a whole, benefiting your property in the long term.

5. Free Publicity and Marketing

Events naturally generate publicity. Local newspapers, social media, and community bulletin boards often cover community events, providing free advertising for your property. Ensure that your property’s availability is prominently featured in any event promotion to maximise this benefit. Additionally, you can use these events as content for your own marketing efforts, such as social media posts or newsletters.

6. Networking Opportunities

Community events attract a diverse crowd, including business owners, entrepreneurs, and professionals who may be looking for new commercial spaces. These gatherings provide a natural networking environment where you can directly interact with potential tenants, gather feedback, and understand their needs and preferences. Personal interactions often lead to stronger connections and increased interest.

7. Immediate Feedback

Hosting events allows you to receive immediate feedback about the property. Attendees can provide insights into what they like about the space and what improvements could be made. This information is invaluable as it helps you tailor the property to better meet market demands, making it more attractive to future tenants.

8. Building a Sense of Community

Regularly hosting events can help build a sense of community around your property. This can be particularly appealing to businesses looking to establish themselves in a vibrant, community-oriented area. A strong community presence can enhance the attractiveness of your property and the surrounding area, making it a more desirable location for potential tenants.

9. Highlighting Unique Features

Community events allow you to highlight the unique features of your property. Whether it’s a spacious interior, a prime location, or excellent facilities, events give you the opportunity to showcase these attributes in a real-world setting. Potential tenants can see firsthand what the property has to offer, which is often more persuasive than photos or descriptions.

Community events are a powerful tool for increasing the visibility of vacant commercial properties. They attract foot traffic, create a positive image, and provide opportunities for engagement and feedback. By leveraging the power of community events, you can showcase the potential of your property, build valuable connections, and ultimately attract the right tenants.

We’ve partnered with Faithful, which enables commercial property owners to be part of their ‘Property for Good’ programme by opening vacant buildings for faith communities, all while saving 100 on their empty property rates. Get in touch to find out more.