Once FCS, now Verity – Discover the new brand, and why now

12 June 2023, by Verity Editor

We are thrilled to announce our exciting transformation happening behind the scenes. Formerly known as FCS, we are now Verity.

This rebrand represents our commitment to growth and better serving our valued clients in the commercial property sector.

With a developing team of knowledgeable and efficient business rates experts, our mission as Verity is to become the leading force in commercial property services.

This blog will delve into the reasons behind our rebrand, the changes you can expect, and what won’t be changing as we leave our FCS branding behind and enter a new era.

Why we’re rebranding

Our motivation behind this rebrand is not to take a new direction, but rather to shift momentum in the direction we are already moving: forwards. It’s an opportunity to realign our brand identity with our evolving vision.

We want our new brand to better reflect who we are today and serve as an indicator to clients and future prospects that they can count on Verity to be their partners in taking care of their business rates and commercial property services.

We understand the challenges that commercial landlords and business owners face in managing their business rates, and our rebrand is a testament to our dedication in assisting them every step of the way by constantly working on our innovative solutions.

What’s changing

Our new name

The first and most obvious change is, of course, our new name: Verity.

We have chosen the name Verity for our rebrand because it perfectly encapsulates the core value we hold in highest regard. Verity represents truth, authenticity, and the quality of being true or real.

As we embark on this transformative journey, we wanted a name that reflects our dedication to staying transparent and building genuine relationships with our clients, stakeholders and anyone we work with.

Elevated visual identity

With our rebrand, you can expect a whole new visual identity that showcases our growth and commitment to our clients.

We have reimagined every aspect of our brand, including a new logo, fresh colours, and elevated typography. The navy, rose, and white colours represent our dedication to innovation and quality, while the modernised design captures the essence of our brand’s personality.

Improved website design

We understand that finding accurate and up-to-date information about business rates is essential for landlords and business owners. Therefore, we have invested in a more user-friendly website that offers a smoother browsing experience.

The improved navigation will ensure that you can easily find the information you are looking for, whether it’s about our innovative Empty Rates Mitigation Scheme or other commercial property services we offer, such as Check, Challenge, Appeals and more valuable services to come in the very near future.

Informative, helpful content

Verity’s rebrand is not just a visual transformation but a commitment to elevating your experience with us. You can expect a more informative website with content that empowers you to make informed decisions regarding your business rates.

Through our redesigned website, we aim to provide a comprehensive resource centre that addresses the intricacies of business rates.

Our informative content will guide you through various aspects of business rates, including exemptions, discounts, and relief options.

We understand that every business has unique circumstances, and our goal is to equip you with the knowledge and tools to make the best decisions for your commercial property.

What’s not changing

Amidst this rebrand, our core values and commitment to our clients remain steadfast. We pride ourselves on being true to ourselves, our clients, and each other.

Our dedication to providing top-quality services, such as our latest groundbreaking Empty Rates Mitigation scheme, remains unchanged. Verity continues to help commercial landlords mitigate their empty rates liabilities, saving them a full 100% on their empty rates.

At Verity, we understand the importance of business rates to landlords and business owners. We are committed to partnering with you, providing not just a service but a collaborative journey towards successful savings.

Our team of experts is dedicated to helping you navigate the complex world of business rates, ensuring you receive the best possible outcomes. We will continue to liaise with the Valuation Office Agency (VOA) and local authorities on your behalf, saving you time and effort.

With Verity by your side, you can be confident that your business rates are in capable hands.

Hear from our leaders

Simon, CEO of Verity, shared his thoughts on the rebrand: “Verity represents our dedication to truth, authenticity, and integrity. We believe in being true to ourselves, our clients and anyone we work with, and this rebrand is a reflection of that commitment.”

Jozef, Managing Director, added: “Our rebranding efforts are focused on enhancing the client experience. We want to be more than just a service provider; we aim to be your trusted partner in navigating the world of business rates. We’ve experienced exponential growth over the past 5 years, thanks to the dedication of our team and the loyalty of our clients. I am looking forward to reaching new heights with Verity, and this rebrand is the exciting first step.”

Verity: Empowering those who pay business rates to save more

We are grateful for your continued support as we embark on this exciting rebranding journey. Verity represents our commitment to growth, innovation, and providing exceptional services to commercial landlords and business owners across the UK.

With our new visual identity, user-friendly website, and unwavering dedication to our clients, we look forward to serving you as your trusted partner in commercial property success.

Thank you for choosing Verity, where your success is our priority.

I have used Verity for several years and I am happy to recommend them. They provide an efficient service in a timely manner.

John Roberts

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